What Does Research Say?
According to a 2023 Harvard Business Review study, 79% of employees cite "not feeling appreciated" as their primary reason for leaving. Companies that regularly gift their employees have 31% lower turnover rates.
Does the Type of Gift Matter?
Yes, it matters. The psychological difference between a cash bonus and a physical gift is significant. A physical object carries the message "you are special" much more powerfully.
How to Build an Effective Employee Gift Program?
- Onboarding gift (Welcome Kit): Sense of belonging from day one
- Performance award: Make success visible
- Birthday gift: Build a personal connection